In the unbridled market, entrepreneurs are rewarded for taking risks and innovating, which is exactly what the homesharing economy has been doing while the hotel industry has refused to update their business model. Just as the taxi industry, whose business model has remained stagnant for the last eighty years, has enjoyed an almost century-long monopoly, the traditional hotel model has had no reason to think seriously about innovation since they were the only game in town. However, instead of using the rise of the homesharing economy as motivation to innovate, the hotel industry instead resorted

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